Key phrase analysis is the spine of natural progress. When you can actually create content material for functions aside from rating in search engines like google, it’s top-of-the-line long-term methods to generate site visitors to your web site.

Like different types of advertising and marketing, making certain your analysis is usable and arranged is an ongoing problem. And it solely will get harder the extra knowledge you might have.

Right here’s a take a look at my favourite key phrase analysis templates that will help you keep on observe.

The most effective key phrase analysis template for monday.com

monday.com is an entire resolution for undertaking monitoring and group collaboration that comes with further instruments for time monitoring, group messaging, database administration, and extra.

There are greater than 200 free templates masking each division, together with advertising and marketing, activity administration, and HR to call just a few. They’re all accessible on each plan (together with free). With so many various methods to make use of it, monday.com is good for incorporating key phrase analysis into your different workflows — and it’s actually helpful if you happen to’re collaborating with a group.

Extra monday.com protection: monday.com Evaluate | ClickUp vs monday.com | Asana vs monday.com. 

monday.com: Key phrase analysis template

monday.com’s key phrase analysis template is likely one of the most easy on my checklist. I prefer it as a result of it’s straightforward sufficient for newbies however nonetheless contains every part an search engine marketing veteran wants to trace.

Template options: 

• Absolutely customizable.
• Works for search engine marketing and PPC key phrases.
• Assign group members to motion gadgets.
• Import key phrase knowledge from Excel information.
• Measure key phrase problem, CPC, search quantity and different key metrics.

Regardless of its simplicity, you should utilize it to analysis natural alternatives and PPC campaigns in a single place with out confusion.

monday.com makes it straightforward to kind by any column you’d like, customise the template with new columns, take away columns you don’t want, arrange automations, view the identical knowledge in numerous methods, and even create charts in just a few clicks.

I additionally respect how straightforward it’s to depart detailed feedback for several types of actions, together with utilizing a specific key phrase to create new content material or optimize an present put up.

General, the template is light-weight, laser centered, and simple to make use of.

ClickUp key phrase analysis templates

ClickUp is one other all-in-one undertaking administration and group collaboration platform. Though it’s not as customizable as monday.com, it affords extra options and a neater studying curve. From group chat, undertaking monitoring, and collaborative brainstorming to doc creation and slash instructions, there’s not a lot it could possibly’t do.

When it comes to key phrase analysis, ClickUp works very well if you wish to retailer your analysis, analyze it, and switch it into motion gadgets that tie again to high-level targets.

You possibly can simply assign duties to group members, create sprints, and handle the whole course of from a single dashboard.

With ClickUp’s beneficiant free plan, you should utilize the key phrase analysis templates beneath (and extra) for free of charge.

Extra ClickUp Protection: ClickUp evaluate | ClickUp vs Notion | ClickUp options. 

ClickUp: search engine marketing and analysis administration template

In order for you greater than a spreadsheet of key phrases and search knowledge, the search engine marketing & analysis administration template from ClickUp is a robust improve.

Along with key phrase analysis, it’s arrange for competitor evaluation and activity administration so you may flip your key phrases into weblog posts, touchdown pages, meta descriptions, and the rest you want.

As a bonus, it comes with a separate board view for hyperlink constructing — if you happen to’re not centered on that proper now, you may delete it or ignore it and revisit it later.

Template options: 

• Tag and look at high priorities.
• Arrange dependency warnings.
• Contains aggressive evaluation and hyperlink constructing.
• 27 preset standing choices.
• Constructed-in time monitoring.

ClickUp defines this as an intermediate-level template — I believe it’s a bit simpler than that, although. After utilizing it for lower than thirty minutes, I used to be capable of perceive what was occurring and the way to use it.

I liked with the ability to customise it as wanted and the way simply I used to be in a position so as to add in key phrase knowledge as I went — this template permits for that (and extra), which is why it’s one among my favorites.

You possibly can even use it to conduct key phrase analysis alongside different search engine marketing actions and group initiatives.

For instance, you may create a piece for competitor evaluation to see which key phrases they’re rating for and establish gaps by yourself web site. From there, you may create an motion plan, assign duties to group members, and observe your progress utilizing a Gantt chart.

One other standout function is the flexibility to tag and categorize key phrases by funnel stage.

That is tremendous helpful because it provides context so you may strategize the whole piece of content material across the acceptable search intent.

ClickUp: ChatGPT key phrase analysis prompts

Efficient key phrase analysis requires figuring out the place to start out. Instruments like Ahrefs and Moz may be extremely overwhelming if you happen to’re model new to search engine marketing. Fortunately, ClickUp affords a set of key phrase analysis ChatGPT prompts that will help you get began.

Somewhat than serving to you arrange key phrase analysis, this template helps you provide you with concepts so that you’re not caught looking at a clean display.

As a substitute of a desk with a bunch of fields, you’ll see a clean doc.

Template options: 

• 10 key phrase analysis prompts.
• 648 advertising and marketing prompts.
• Begin in seconds.
• Nice for newbies.
• Keyboard instructions for sooner modifications.

I recurrently use ChatGPT and different AI instruments for brainstorming, organizing my ideas, writing emails, and extra. I’ve additionally tried tons of ChatGPT options and am normally fairly upset — I introduced that skepticism to this template.

On high of that, I wasn’t actually certain why you’d want to have the ability to generate concepts inside ClickUp to start with.

Surprisingly, ClickUp proved me unsuitable on each counts.

Not solely does it make it straightforward to brainstorm key phrase concepts, however you’ll additionally be capable of hyperlink your AI-generated checklist to different templates, duties, subtasks, and paperwork throughout your whole ClickUp account.

Somewhat than manually including them, you may merely flip them into precise plans with out copying and pasting or leaving the platform.

Say you might have a batch of key phrases you wish to goal. You should use ClickUp AI to generate briefs for weblog posts (out of your checklist of key phrases) and hyperlink these briefs to duties in a matter of seconds.

Nevertheless, utilizing AI for key phrase concepts isn’t actually an ideal strategy. It may be useful if you happen to get caught or need assistance understanding what to search for. However AI doesn’t use knowledge like search quantity in its strategies. You might find yourself concentrating on key phrases that no person truly searches for.

I recommend utilizing a key phrase analysis instrument to confirm something produced by AI.

Key phrase analysis and search engine marketing templates for Notion

Notion is a strong, versatile, and customizable productiveness instrument. You should use it to trace and handle absolutely anything, together with key phrase analysis and different search engine marketing initiatives. Its free plan is a good place to start out and greater than sufficient if all you’re doing is monitoring key phrases.

There are dozens of free and paid Notion templates constructed by its hundreds of customers, however listed here are the most effective free choices value contemplating.

Extra Notion protection: Notion evaluate | Notion vs Evernote | Notion options. 

Notion: Weblog supervisor for search engine marketing

The weblog supervisor for search engine marketing makes it straightforward to trace high-level initiatives, handle key phrase analysis, and create search engine marketing weblog posts in a single place. Notion’s built-in content material editor makes it straightforward to do every part you want without having to go wherever else.

Template options: 

• Board view, calendar view, and checklist view.
• Chat GPT prompts to show key phrases into weblog concepts.
• Capability to handle a number of drafts of a weblog put up.
• Easy to-do checklist for every activity.
• Fields for meta descriptions and reside URL hyperlinks.

At a high-level, you may create initiatives that group key phrases collectively, letting you keep hyper-focused on completely different subjects. You’ll get a easy Kanban-style board for these.

Inside of every undertaking, you may create content material, assign to-dos, and observe its standing.

The key phrase planner is the place your key phrase analysis and related knowledge lives. With 4 easy columns, you may tie key phrases to initiatives, word search quantity, and connect articles you’ll write or have already got.

As an added bonus, this template features a checklist of vetted search engine marketing instruments for various steps of the content material analysis and creation course of.

The identical template creator (SEOperate) has free templates for on-page search engine marketing, content material optimization, schema markup, off-page search engine marketing, and extra.

Notion: Notion rank — key phrase analysis

Managing key phrase analysis for a number of web sites or purchasers provides a brand new degree of complexity. Not solely do you could know key phrase knowledge, you additionally must maintain them organized. The Notion rank — key phrase analysis template does simply that.

Template options: 

• Separate your private key phrase analysis from consumer key phrase analysis.
• Fields for US search quantity and world search quantity.
• Visible indicator subsequent to key phrase problem score.
• Simple to handle boards for a number of purchasers.
• Fast sticky notes for reminders on the primary dashboard view.

On the high, you’ll be capable of handle a listing of key phrases for your self in order that they’re not intermingled with the work you do in your purchasers. It lets you observe quantity, world quantity, problem, CPC, backlinks, intent, and the place you bought that knowledge.

It’s also possible to give every key phrase a due date and standing to trace content material manufacturing. There are quite a few views to make every part simpler.

Beneath that, there’s a listing of your whole purchasers. On the face of every card, you may see the entire value and standing. Clicking into every card exhibits you extra particulars concerning the consumer in addition to a listing of key phrases you’re specializing in for the consumer. Like the non-public key phrase desk, you may observe the entire identical knowledge and entry the entire identical views.

Notion: Key phrase analysis hub

In case you’re set on utilizing Notion and need one thing easy, the key phrase analysis hub is a good choice. It’s about so simple as it will get, providing you with place to start out with loads of room to customise and add-on later.

Template options: 

• Precedence tagging function to shortly establish most essential key phrases.
• Categorize key phrases for paid search vs natural search.
• Archived key phrases board.
• Column to designate search intent.
• Type checklist based mostly on CPC, problem, search quantity, and extra.

This template is a breath of contemporary air in order for you one thing straightforward and streamlined. With a easy “carried out” checkbox that strikes key phrases to the archives, you’ll be capable of shortly see the standing of every key phrase on high of its quantity, problem, and CPC.

It’s also possible to observe key phrases again to subjects and prioritize as wanted.

The identical template creator (Gerrard Lipscombe) has dozens of free Notion templates for content material planning, enterprise operations, journey mapping, web site planning, and undertaking administration.

Airtable key phrase analysis and content material manufacturing templates

In case you’re an influence person in search of a versatile relational database resolution that may scale alongside you, Airtable is my best choice. I run nearly each facet of my enterprise with it, together with key phrase analysis and content material creation.

Whereas it could possibly work effectively for newbies and easy use circumstances, it’s actually finest for advanced workflows with automations and a variety of knowledge.

Its price ticket displays that. Nevertheless, Airtable has a beneficiant free plan if all you’re doing is monitoring key phrases otherwise you wish to attempt it out and see if it’s match.

Extra Airtable protection: Airtable evaluate | Airtable vs Notion | Smartsheet vs Airtable. 

Airtable: Key phrase analysis planning template

Though there’s nothing extravagant concerning the key phrase analysis planning template, it’s an ideal choice if you recognize your approach round Airtable and don’t wish to trouble constructing one thing from nothing.

It has a variety of the weather and relations you’ll want however will seemingly require some customization in your half.

Template options: 

• Customized filtering with superior circumstances.
• Monitor and analysis competitor key phrases.
• Flip key phrases into content material concepts.
• Map key phrases to touchdown pages.
• Tie every part to completely different levels of the client journey.

This Airtable template was created by Katrina Gallagher, founding father of a UK-based digital advertising and marketing firm. It has every part you could begin researching key phrases, creating content material, publishing content material, analyzing your opponents, and mapping content material to buyer journeys.

The most effective half is that it’s set as much as match the workflow of an precise company.

For instance, you may shortly remodel key phrase alternatives into content material concepts. From there, you’ll be capable of create duties, handle manufacturing by means of a Kanban board, and connect content material to completely different levels of your buyer journey.

General, it’s straightforward to customise to match how you’re employed, even if you happen to don’t observe the identical course of.

Airtable: Subsequent-gen search engine marketing content material planning and key phrase matrix

This template is similar to the opposite — it actually doesn’t matter which one you begin with if you understand how to make use of Airtable. Nevertheless, the next-gen search engine marketing content material planning and key phrase matrix template comes pre-built with a merchandise desk that permits you to tie key phrases again to your merchandise.

Template options: 

• 18 default columns on the key phrase tab.
• Create purchaser personas and use these tags with key phrase knowledge.
• Separate board view for optimizing key phrases.
• Superior filtering capabilities.
• Obtain your Airtable bases as CSV information for bulk exports.

In case you’re somebody who appreciates instance knowledge, this template has simply sufficient to point out you the way every part works — the opposite Airtable template doesn’t.

Except for that and the merchandise desk, the one main distinction is that every desk contains pre-built views of various filters you’ll seemingly want. These views are straightforward to create your self, however having them there already means one much less factor to fret about.

Like the opposite template, you may observe key phrases, personas, funnel levels, content material, and content material optimization actions, providing you with an ideal place to start out.

Microsoft Excel and Google Sheets templates

Favor to make use of customary spreadsheets? They’re easy, quick, and often-times simply as efficient as all of the instruments I’ve lined to date for primary wants. Whether or not you utilize Google Sheets or Microsoft Excel, many key phrase analysis templates are interchangeable as you may open each file sorts in each options.

Right here’s a spread of free key phrase analysis templates for each.

Extra spreadsheet protection: Excel ideas and methods | Free Excel options | Google Sheets shortcuts. 

Backlinko: search engine marketing template for Excel

In relation to search engine marketing consultants, Brian Dean is commonly talked about on the high of the checklist. His web site, Backlinko, has been round for ages. His free search engine marketing template for Excel is easy and streamlined however highly effective sufficient to work at scale.

Template options: 

• Free single-click obtain.
• Accessible for Excel and Google Sheets.
• 4 strategies for locating new key phrase alternatives.
• Brainstorming part for seed key phrase concepts.
• Metrics to find out if it’s value pursuing a key phrase.

This template makes it straightforward to trace searches past Google. You possibly can conduct key phrase analysis for YouTube, Wikipedia, Reddit, and extra — viewing every part from a single web page.

It additionally features a column for CPC so you may gauge how costly sure key phrases are. I actually like the choice to notice traits and relevance, each of which ought to assist when it’s time to start out prioritizing content material creation. It’s also possible to add columns for issues like standing or URL if you wish to observe manufacturing too.

Backlinko additionally has a Sheets model of this identical template if you happen to favor to make use of that as an alternative.

HubSpot: Key phrase analysis template for Google Sheets

HubSpot’s analysis template shines for its simplicity. Somewhat than making an attempt to cram too many issues right into a spreadsheet, HubSpot went with a minimalist strategy that’s greater than sufficient for many operations.

Template options: 

• Simple to customise and add new columns.
• Import knowledge from Google Key phrase Planner, Ahrefs, SEMrush, and extra.
• Set up key phrases based mostly on distinctive standards.
• Shortly establish key phrase problem.
• Columns for monitoring CPC, key phrase relevance, and traits.

Though it’s a must to present some data to get the template, it’s completely free, even if you happen to’re not a HubSpot buyer.

When you’ve crammed out their kind, a duplicate of this template will routinely open in Google Sheets. It can save you it as a .XLS and open it in Microsoft Excel if that’s your desire.

It comes with columns for issues like month-to-month search quantity, key phrase problem, present rating place, and common CPC. You’ll additionally get fields for search intent, relevance, and progress traits. These tags are color-coded so it’s straightforward to identify your finest alternatives.

Smartsheet: Excel on-page search engine marketing guidelines

Though this on-page search engine marketing guidelines isn’t explicitly for key phrase analysis, it’s a pleasant addition if you happen to need assistance navigating on-page search engine marketing throughout content material creation. You possibly can obtain it for Excel, Phrase, or as a PDF.

Template options: 

• Free obtain.
• 17 on-page search engine marketing duties.
• Organized into six key classes.
• Simple to duplicate for every new web page or weblog.
• Crew tagging and expanded capabilities accessible when used inside Smartsheet.

While you’re prepared to start out writing and concentrating on the key phrases you’ve discovered, this guidelines walks you thru the way to use them and optimize each bit of content material. It really works effectively if in case you have freelancers or different group members writing for you and also you need them to do their half.

The draw back is that it doesn’t embody something for key phrase analysis. Nevertheless, you may simply copy it and add it as a separate sheet alongside your key phrase tracker.

Alternatively, you may connect a brand new copy to each task so your group can examine it off as they go.

Finest practices for utilizing key phrase analysis templates

Key phrase analysis templates are meant that will help you keep organized. Whereas easy in nature, they’ll get sophisticated in a short time, particularly if you happen to begin to add in content material manufacturing, analytics, or different varieties of knowledge.

It’s straightforward to really feel like you could add every part, but it surely pays to give attention to what you really need. This may fluctuate wildly from one individual to the subsequent.

Nevertheless, you need to be ready to do a little bit of customizing up entrance. Whether or not which means including new fields, organising new relationships to different tables, or eradicating fields you don’t want, it’s one of the simplest ways to make sure the template doesn’t get in your approach.

While you’re completely happy along with your setup, it’s a good suggestion to reside in for some time earlier than making further modifications.

I fall into this entice on a regular basis — I see new alternatives and get actually enthusiastic about implementing them moderately than truly creating content material. As a substitute, I like to recommend ready at the very least just a few weeks and making a listing of modifications you’d prefer to make later.

In spite of everything, the entire level is discovering key phrases and concentrating on them.

Methods to create your individual templates

In case you simply want one thing primary, you may simply create your individual key phrase analysis template in lower than 5 minutes. You should use any of the instruments on this checklist — I’d recommend no matter you’re most snug with.

All you could do is create columns for several types of knowledge. You’ll seemingly wish to embody:

• Key phrase.
• Month-to-month search quantity.
• Key phrase problem.
• Secondary key phrases.
• Common CPC.
• Competitors degree (low, medium, excessive).

Past that, it is determined by what you want. In case you’re planning to create new weblog posts and assign them to your group, you may additionally need a technique to observe manufacturing, connect outlines, and brainstorm title concepts.

On the finish of the day, the most effective template is one you’ll truly use. Make sure to give attention to what you want moderately than all the probabilities.

Must you pay for a key phrase analysis template?

Sadly, there’s no straightforward reply to this. In case you simply need a easy desk that permits you to observe search engine marketing knowledge, you may most likely create what you’re in search of by yourself or use a free template.

However if you happen to’re hoping for one thing that covers key phrase research-adjacent features like content material manufacturing, undertaking administration, operations, or efficiency monitoring, you might have higher luck utilizing a premium template.

Paid templates are typically increased high quality, recurrently up to date, and effectively documented. Plus, they normally require much less customization in your half.

The identical is true in order for you one thing that seamlessly suits inside your present workflows and automations — it’s not unusual for bigger, extra advanced operations to rent somebody to construct a completely customized search engine marketing module.

Nevertheless, most solo customers, freelancers, and small groups can get through the use of free key phrase analysis templates so long as they’re prepared to customise up entrance.