Bollywood actor Ajay Devgn has entered the sector of synthetic intelligence with the launch of a brand new firm referred to as Prismix. The brand new firm goals to develop generative storytelling applied sciences.
In a press release concerning the new firm, Devgn stated, “With Prismix, we’re entering into the way forward for storytelling. AI is not only a software however a artistic companion that may assist filmmakers and types convey their imaginative and prescient to life in methods by no means imagined earlier than. Our purpose is to revolutionise media by making high-quality, AI-driven content material extra accessible and scalable,”
Ajay Devgn will lead the corporate as chairman, whereas his nephew Danish Devgn will function co-founder and chief enterprise officer. In the meantime, ‘Taarzan’ actor Vatsal Sheth joins as co-founder and chief govt officer. Sahil Nayar has been appointed co-founder and chief artistic officer of the corporate.
The corporate says it engaged on redefining storytelling and merging creativity with AI in an effort to create groundbreaking media content material.
“Our dedication lies in creating an ecosystem the place storytelling meets effectivity, enabling gorgeous content material manufacturing at scale,” Sheth stated within the assertion by the corporate.
The corporate additional famous that it has begun collaborating with mainstream media, schooling and different verticals in an effort to form the way forward for AI pushed content material creation, PTI reported.
As per an Financial Occasions report, Prismix is seeking to tranfrom the media panorama throughout movie, collection, animated graphic novels, music movies, company content material and even social media campaigns.
AI race heating up:
For the reason that arrival of OpenAI’s ChatGPT in late 2022, there was a major adoption of the brand new expertise world wide. Since then, quite a few firms have emerged to develop new AI fashions, together with Google’s Gemini, Elon Musk’s Grok, Meta AI and China’s DeepSeek.
Because the AI race heats up, the price of working primary fashions is rising as competitors from Chinese language AI firms will increase. In the meantime, main AI firms equivalent to ChatGPT and Grok want to develop new improvements equivalent to reasoning fashions and AI brokers.
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