- Finest for managing funds and money circulate: Pipedrive
- Finest CRM with a Starter Bundle for small companies: HubSpot
- Finest for managing initiatives: monday CRM
- Finest for product growth: ClickUp
- Finest for easy integrations: Insightly
- Finest white label CRM for small companies: Bitrix24
- Finest providing superior options with safety: Capsule
- Finest for superior gross sales and advertising instruments: EngageBay
- Finest for integrating with Google Workspace: Copper CRM
Buyer relationship administration software program that caters to small companies helps organizations handle and observe leads and buyer interactions. Whereas providing a mixture of core and superior CRM options for small companies to streamline their present gross sales processes, these CRM instruments are additionally scalable to develop with it.
CRM software program like Insightly, HubSpot, and EngageBay have free plans, which is nice for small companies with a restricted funds. However for small companies with the funds and personnel, instruments like Pipedrive, Capsule, and monday CRM are additionally value contemplating.
High CRM software program for small companies comparability
Small and midsize companies investing in CRM software program need a instrument that’s accessible all through each the gross sales and advertising departments for visibility and collaboration between groups. This permits processes to be automated right into a CRM cycle and offers to be introduced in and closed quicker.
CRM software program with superior options corresponding to advertising instruments helps these small companies home all of their buyer relationships, from era to nurturing, inside one platform. One other necessary function organizations ought to affirm earlier than committing to a software program answer is how a CRM answer integrates with the present tech stack, like calendars or electronic mail suppliers.
Software program | ||||||
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Pipedrive | ||||||
HubSpot | ||||||
monday CRM | ||||||
ClickUp | ||||||
Insightly | ||||||
Bitrix24 | ||||||
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Copper CRM | ||||||
*Value when billed yearly. |
Pipedrive: Finest for managing funds and money circulate
Along with Pipedrive’s superior pipeline administration instruments, customers can automate and streamline their funds with AI and app integrations. Small and midsize corporations depend on predictive analytics round funds and money circulate, and the excellent news is Pipedrive can combine with totally different accounting methods and software program to automate invoices, schedule funds and even forecast income.
Why I selected Pipedrive
Pipedrive is a well-liked CRM answer for small companies due to its intuitive pipeline constructing. Customers can construct out new or current gross sales pipelines after which handle clients from starting to finish with useful automations and experiences. Pipedrive can even join and combine with quite a lot of different enterprise instruments in your tech stack, corresponding to Slack, Zoom, Gmail, Trello, Microsoft Groups and extra.
Whereas Pipedrive’s premium plans are priced at common charges, I acknowledge that small companies may prioritize a free CRM over a paid one to get began; in that case, I like to recommend trying into HubSpot.
For extra data on this supplier, take a look at our full Pipedrive evaluation.
Pricing
- Important: $14 per person monthly, billed yearly, or $24 per person when billed month-to-month. This tier comes with customizable pipelines, deal import and export, file attachments, calendar views and extra.
- Superior: $34 per person monthly, billed yearly, or $44 per person when billed month-to-month. This plan presents all Important options, plus electronic mail templates, group emailing, assembly scheduler and extra.
- Skilled: $49 per person monthly, billed yearly, or $64 per person when billed month-to-month. All options talked about are included on this plan, along with limitless visible dashboards, customized permission units, 24/5 stay chat help and extra.
- Energy: $64 per person monthly, billed yearly, or $79 per person when billed month-to-month. This tier presents all Skilled performance, plus telephone help, 200,000 open offers and extra.
- Enterprise: $99 per person monthly, billed yearly, or $129 per person when billed month-to-month. This plan comes with all accessible options, together with limitless open offers, customized fields, experiences and safety alerts.
Options
- Electronic mail campaigns: Personalize messages to clients which can be scheduled to have interaction with them on the most excellent time.
- Workflow automation: Spend much less time engaged on administrative duties and extra time promoting with automated emails, touchpoints and extra.
- Dialog monitoring: View contact historical past with each contact, together with calls, emails and in-person conferences.
Pipedrive execs and cons
Execs | Cons |
---|---|
14-day free trial. | No free-for-life model. |
24/7 buyer help. | Studies of restricted reporting and analytics. |
Cell app accessible. | Restricted advertising instruments. |
HubSpot: Finest CRM with a Starter Bundle for small companies
HubSpot presents a particular Starter Bundle constructed for small companies and startups. The bundle provides organizations entry to each HubSpot starter product at a reduced worth—this consists of the Good CRM starter, Advertising and marketing, Gross sales, CMS, Service, Operations and Commerce hubs. This suite provides customers entry to quite a lot of superior instruments for all the pieces pre- and post-sale in a single gross sales pipeline.
Why I selected HubSpot
HubSpot is one other CRM supplier widespread for its sturdy free model. CRMs that supply a free tier sometimes have a most of two or three customers. Comparatively, HubSpot’s free CRM permits for as much as 5 customers. Whereas that is extra customers than a small enterprise may have, they’ll nonetheless use the free entry to CRM options and funds for add-ons.
Whereas HubSpot’s free tier is spectacular, the premium tiers may be thought-about pricey in comparison with different CRM options on this listing. I recommend contemplating Pipedrive as a high various to HubSpot.
For extra data, learn the total HubSpot CRM evaluation.
Pricing
- Free CRM: Free for as much as 5 customers with contact administration, quotes, stay chat and extra.
- Gross sales Hub Starter: $15 per seat monthly, billed yearly, or $20 when billed month-to-month. The Starter plan consists of all free options, plus easy automations, e-signature, dialog routing and extra.
- Gross sales Hub Skilled: $90 per seat monthly, billed yearly, or $100 when billed month-to-month, plus a $1,500 one-time onboarding charge. This plan consists of all Starter options, prospecting workspace, playbooks, forecasting, and extra.
- Gross sales Hub Enterprise: $150 per seat monthly, with an annual dedication and one-time $3,500 onboarding charge. Customers of this plan obtain all Skilled instruments, plus superior permissions, predictive lead scoring, dialog intelligence and lead type routing.
Options
- Name monitoring: Prioritize gross sales calls after which place and file calls straight inside the browser.
- Assembly scheduler: Ship hyperlinks internally or to shoppers that mechanically sync with calendars to point out dates and instances that work for everybody.
- Gross sales analytics and reporting: Get full visibility into gross sales processes and performances by monitoring objectives, actions and income.
HubSpot execs and cons
Execs | Cons |
---|---|
Sturdy free model. | No free trial. |
Greater than 1,500 app integrations. | No stay buyer help totally free customers. |
24/7 buyer help through chat and electronic mail. | Prospects have reported restricted reporting instruments. |
monday CRM: Finest for managing initiatives
Small to mid-size companies can fully customise their mission administration by monday CRM. Organizations can visualize initiatives and deliverables by the kanban-style boards and color-coded tags. Companies can import their current lead information into the software program, and monday CRM will merge duplicate information and start capturing new leads.
Why I selected monday CRM
monday CRM is a versatile answer constructed to assist small companies handle pre- and post-sales processes for quite a lot of industries and enterprise sizes. The platform additionally permits for reps, groups and whole departments to collaborate with streamlined communication monitoring, tags, duties and account histories.
monday CRM is competitively priced, although its free CRM is just accessible for college students or nonprofit organizations that apply for the low cost. Moreover, monday CRM has restricted lead nurturing options, so if that’s a precedence for what you are promoting for a CRM to deal with, look into HubSpot or Pipedrive.
Learn our unbiased monday CRM evaluation for extra perception.
Pricing
- Free model: Fundamental CRM choices which can be solely accessible for college students and nonprofit organizations after submitting an utility.
- Fundamental CRM: $12 per person monthly when billed yearly, or $15 per person monthly when billed month-to-month. This tier presents limitless pipelines, boards and contacts, in addition to templates for lead, contact and deal administration.
- Normal CRM: $17 per person monthly when billed yearly, or $20 per person monthly when billed month-to-month. This consists of superior account, contact and deal administration, two-way electronic mail integration with Gmail and Outlook, and an AI electronic mail generator.
- Professional CRM: $28 per person monthly when billed yearly, or $33 per person monthly when billed month-to-month. This tier consists of gross sales forecasting, electronic mail templates with customized parameters, mass emails and added integrations.
- Enterprise CRM: Contact monday.com for a quote. This degree of help presents lead scoring, group objectives and superior analytics.
Options
- Time tracker: Monitor worker time spent on duties and log-in historical past.
- Customized boards: Manage initiatives utilizing quite a lot of column varieties, colours and premade templates.
- Challenge scheduling: View and arrange initiatives by due date and standing in a single hub.
monday CRM execs and cons
Execs | Cons |
---|---|
iOS and Android cellular app accessible. | Lead scoring is just accessible within the highest paid tier. |
14-day free trial. | HIPAA compliance is just accessible within the highest paid tier. |
Limitless contacts. | Free-for-life possibility is just accessible for college students or nonprofits. |
ClickUp: Finest for product growth
ClickUp presents an all-in-one product administration answer for small companies. Customers from a number of groups can view all the growth lifecycle starting to finish. Instruments like dash experiences, collaborative on-line workspaces, and AI-powered options all assist small companies keep essential product alignment. With its mixture of affordability and superior administration instruments, small companies can plan, design, launch, and report on new services or products from one intuitive interface.
Why I selected ClickUp
ClickUp is an all-in-one mission administration and CRM answer that unifies groups with collaboration instruments and automations. Customers have entry to superior mission and product administration instruments, collaborative areas and workflow automations, in addition to useful resource administration instruments like time monitoring for reps. These superior customizations do require some preliminary configuration in the course of the set-up course of.
Whereas ClickUp does have highly effective integrations and advertising automation performance, it’s extra of a gross sales and mission administration instrument. If that’s one thing you’re after as a small enterprise, I like to recommend Bitrix24 or HubSpot for extra superior advertising performance.
Pricing
- Endlessly Free: Free for limitless customers, permitting as much as 100 MB of storage, collaborative docs, real-time chat, and extra.
- Limitless: $7 per person, monthly when billed yearly or $10 when billed month-to-month. This plan consists of limitless storage and integrations, native time monitoring, agile reporting and useful resource administration instruments.
- Enterprise: $12 per person, monthly when billed yearly or $19 when billed month-to-month. This tier helps all Limitless options plus Google SSO, customized exporting, superior automations and dashboard options.
- Enterprise: Contact ClickUp straight for a quote. This Enterprise tier presents all Enterprise performance plus white labeling, MSA and HIPAA compliance, AI suitable, customized roles, and extra.
Options
- Advertising and marketing automation: Create and deploy seamless outreach campaigns throughout a number of channels.
- Whiteboard: Brainstorm in actual time with group members creating an agile workflow.
- Backlog administration: Prioritize challenge requests with trackable duties with customized statuses.
ClickUp execs and cons
Execs | Cons |
---|---|
14-day free trial. | Customers report bugs with the search instrument. |
Nice dash and mission administration instruments. | Requires time and data to configure and arrange the list-based system. |
Presents customization and white label performance. | Customers report lagging notifications from inner chat. |
Insightly: Finest for easy integrations
On high of the sturdy CRM software program itself, Insightly presents AppConnect, an Insightly perform that enables customers to combine different enterprise instruments into automations. Companies can construct and handle integrations, automate workflows, and trade information between Insightly CRM and each different utility they use of their small enterprise. AppConnect doesn’t require any coding and as an alternative makes use of drag-and-drop expertise, built-in versioning, and immediate deployment so anybody can implement these integrations.
Why I selected Insightly
Insightly is a cloud-based CRM software program with a contemporary person interface and plenty of customization instruments for customers. It’s additionally a brilliant scalable instrument that may develop with what you are promoting. With further advertising and repair software program, Insightly can provide a collection of instruments for end-to-end promoting for small companies.
Whereas Insightly does have a free model, the premium plans are fairly pricey in comparison with others on this listing. For the same answer with more cost effective plans, I recommend Pipedrive.
Learn my Insightly evaluation for extra perception into this CRM software program.
Pricing
- Free CRM: Free for as much as two customers and a couple of,500 information.
- Plus: $29 per person monthly, billed yearly.
- Skilled: $49 per person monthly, billed yearly.
- Enterprise: $99 per person monthly, billed yearly.
Options
- Lead qualification: Consider and rating leads primarily based on standards that match your excellent buyer profile.
- Value books and quotes: Create an entire file of all what you are promoting’s choices with costs, and prebuilt quote templates.
- Lead and make contact with administration: Seize new leads from built-in instruments after which distribute them to the very best gross sales rep.
Insightly execs and cons
Execs | Cons |
---|---|
14-day free trial. | There’s restricted file storage accessible till the Enterprise paid tier. |
Presents over 1,000 app integrations. | Subject-based permissions are solely accessible within the Enterprise paid tier. |
Customers report pre-built electronic mail templates. | Customers report occasional bugs and updates. |
Bitrix24: Finest white label CRM for small companies
Customers of Bitrix24 can fully customise their inner and exterior expertise of the platform. Past merely customizing the CRM itself, customers can create time trackers, web sites, and internet kinds with their branding. The white labeling functionality means companies can customise the answer with their very own model id, together with emblem, shade scheme and area identify. That is excellent for small companies who’d wish to probably accomplice, market, or resell their answer.
Why I selected Bitrix24
Bitrix24 is an final workspace that gives process administration instruments, CRM options, HR and automation workflows, and extra. Their pricing buildings are barely totally different from typical CRM suppliers. As an alternative of per person, Bitrix24 prices per group. This may very well be nice for a small to mid-sized enterprise in search of a one-size-fits-all answer with out the intention so as to add extra customers any time quickly.
Whereas Bitrix24 is customizable, the free model is fairly restricted and the paid tiers are uniquely priced per group as an alternative of per person. If you need a sturdy free instrument with extra inexpensive paid plans, I like to recommend ClickUp or HubSpot.
Head over to our Bitrix24 evaluation for extra.
Pricing
- Free: Free for limitless customers however solely helps as much as 5 GB of space for storing and restricted communication options.
- Fundamental: $49 per group for 5 customers when billed yearly, or $61 for 5 customers when billed month-to-month.
- Normal: $99 per group for 50 customers when billed yearly, or $124 for 50 customers when billed month-to-month.
- Skilled: $199 per group for 100 customers when billed yearly, or $249 for 100 customers when billed month-to-month.
- Enterprise: Billing begins at $399 per group for 250 customers when billed yearly, or $499 for 250 customers when billed month-to-month.
Options
- AI-powered gross sales assistant: Obtain generated advertising content material, telephone name transcriptions, and lead scores.
- Omnichannel communication: Interact with leads through internet type, electronic mail, stay chat, social media, messenger, and phone.
- Web site builder: Create a useful web site along with your branding all through with touchdown pages and internet kinds.
Bitrix24 execs and cons
Execs | Cons |
---|---|
15-day free trial. | Customers report bugs when storing and importing recordsdata. |
Customers reward cost-effectiveness with superior instruments. | Studies of gradual or laggy UI. |
Presents sturdy integrations. | Actual customers report a studying curve when implementing the instrument. |
Capsule: Finest providing superior options with safety
Capsule presents quite a lot of safety and superior permission options to safe shopper data. Consumer entry to information relies not solely on group membership however on one in all three roles that may be assigned to customers. Moreover, single sign-on may be enabled utilizing Microsoft 365, QuickBooks or Google Workspace. Past this, Capsule can observe safe funds, present information encryption, common backups, and uptime monitoring.
Why I selected Capsule
Capsule is an easy CRM answer that gives quite a lot of gross sales and advertising options at aggressive charges. With each a free plan and an industry-standard free trial by way of it being 14 days, small companies have little threat in implementing Capsule into their current gross sales course of to see the way it works.
Whereas Capsule presents all of the core CRM options any group would count on, it’s a smaller and extra primary answer. If you need extra superior options and add-ons, I like to recommend HubSpot for its high AI instruments and reporting capabilities.
Take a look at our Capsule evaluation for extra data on this supplier.
Pricing
- Free tier: Free for as much as 250 contacts and 50 MB of storage per account.
- Starter: $18 per person monthly when billed yearly, or $21 per person when billed month-to-month. This consists of all the pieces within the free tier, plus 30,000 contacts, 1 gross sales pipeline, 1 mission board, 50 customized fields and extra.
- Progress: $36 per person monthly when billed yearly, or $38 per person when billed month-to-month. This tier helps all the pieces in Starter, plus 60,000 contacts, 5 gross sales pipelines, 5 mission boards, superior gross sales reporting and extra.
- Superior: $54 per person monthly when billed yearly, or $60 per person when billed month-to-month. Options on this tier embody all the pieces in Progress and 120,000 contacts, 1,000 AI content material assists and extra.
- Final: $72 per person monthly when billed yearly, or $75 per person when billed month-to-month. This tier presents all the pieces within the Superior tier plus a devoted account supervisor and limitless customized fields.
Options
- Contact administration: Reduce information entry by syncing contacts in actual time with apps to see lead’s newest tweets, bill quantities and extra.
- Single sign-on: Log in to your dashboard solely as soon as by enabling SSO by Microsoft 365, QuickBooks or Google Workspace.
- AI content material assistant: Produce shortly written and related emails to ship to shoppers with only a click on.
Capsule execs and cons
Execs | Cons |
---|---|
14-day free trial. | Free tier has restricted reporting options. |
GDPR compliant. | Doesn’t present a devoted account supervisor. |
Admins can add extra two-factor authentication for cellular app entry. | Customers report restricted multi-language capabilities. |
Options
- Web site messaging: Observe up with website guests in actual time by speaking with branded and customized messages.
- A number of deal pipelines: Arrange a number of deal pipelines to trace totally different leads and initiatives effectively.
- Ticket administration: Preserve and arrange all help tickets and buyer points in a single hub; that manner, customers can assign tickets shortly.
EngageBay execs and cons
Execs | Cons |
---|---|
Free-for-life model. | Low-cost paid tiers require prolonged commitments. |
Limitless pipelines. | Third-party integrations are solely accessible for paid tiers. |
Video tutorials for help. | Free tier is capped at solely supporting 250 contacts. |
Copper CRM: Finest for integrating with Google Workspace
Copper is a CRM answer that may be absolutely built-in with Google Workspace. As a Chrome Enterprise Associate and a Google-backed firm, Copper syncs with Google Calendar, Contacts, Gmail, Drive, Sheets, and extra. Customers can create new prospects and replace previous accounts primarily based on electronic mail interactions, Google Contacts, and Copper-powered options. That is nice for small companies that already work closely in Google Workspace.
Why I selected Copper CRM
Copper is a well-rounded CRM answer and Google-recommended software program for companies of any dimension. With its contact database, gross sales pipelines, workflows, electronic mail instruments, and automation capabilities, Copper customers can arrange their whole group’s progress to satisfy enterprise objectives. With simple inner collaboration, gross sales reps, mission managers, contractors, or every other division can comply with up with one another to ship shopper initiatives.
I like to recommend Copper CRM for any small enterprise that may be a present person of Google Workspace. For those who’re with one other electronic mail supplier like Microsoft, there are another choices. For extra integrations, I recommend HubSpot, Zoho CRM, or Pipedrive.
Wish to know extra? Learn my full Copper CRM evaluation.
Pricing
- Starter: $9 per seat, monthly when billed yearly. $12 per seat, monthly when billed month-to-month.
- Fundamental: $23 per seat, monthly when billed yearly. $29 per seat, monthly when billed month-to-month.
- Skilled: $59 per seat, monthly when billed yearly. $69 per seat, monthly when billed month-to-month.
- Enterprise: $99 per seat, monthly when billed yearly. $134 per seat, monthly when billed month-to-month.
Options
- Studies and analytics: Use ready-to-go templates to construct customized reporting dashboards that mirror all gross sales progress and rep efficiency.
- Cell app: Handle your schedules, observe deal pipelines, and work together with leads all from the Copper cellular app.
- Automated information entry: Generate new contacts with full profiles from electronic mail, social media, and extra.
Execs and cons
Execs | Cons |
---|---|
14-day free trial. | Customized settings are solely accessible within the higher-tier paid plans. |
Inexpensive paid tiers for small companies. | Customers report restricted mass electronic mail capabilities. |
Presents blogs, eBooks, guides, webinars, and different group sources. | Customers report technical interface bugs. |
What’s a small enterprise CRM?
A CRM is a buyer relationship administration instrument that can be utilized by small companies to generate leads, work together with clients, and observe all gross sales efficiency and income positive factors. A small enterprise is any sort of company or sole proprietorship with a small to midsize worker depend. CRM software program can help a number of totally different industries or markets.
There are generalized CRM suppliers or industry-specific choices for monetary companies, actual property, e-commerce, hospitality, and so forth.
Advantages of CRM for small enterprise
A small enterprise can expertise the identical advantages a startup or enterprise can from CRM software program. Selecting to leverage a CRM to assist cowl all customer-related data can completely optimize your gross sales workflows.
Main advantages of CRM software program for small companies are:
- Elevated information integrity: Save, observe, and handle all enterprise data in a safe digital system.
- Enhanced communication: Talk with inner and exterior events to take care of transparency.
- Faster deal closing: Construct environment friendly gross sales workflows inside a single platform to shortly get clients by all the transaction.
Options to search for in CRM software program for small enterprise
A significant distinction between the includes a small enterprise or an enterprise may search for in CRM software program is simplicity and scalability. A small enterprise can enormously profit from all of the core includes a CRM can provide to assist goal and nurture leads, plus reporting and analytics.
Listed below are a couple of standout includes a small enterprise ought to search for:
- Electronic mail advertising: Construct customized campaigns that have interaction with prospects and enhance model consciousness.
- Exercise monitoring: Observe each time a gross sales rep emails, calls, or meets with a lead or buyer with notes and inner process administration.
- Gross sales forecasting: Anticipate market tendencies and strategize processes with contextual and related information.
How you can choose the precise CRM software program to your companies
Implementing high CRM software program is usually a large funding for small to midsize corporations. When selecting one, it’s greatest observe to analysis the software program in depth to study if it could possibly present actual options to your group. Beginning with the suppliers on our listing, contemplate signing up for his or her free trials or demos and mapping out their onboarding course of with their inner gross sales groups.
Listed below are some inquiries to ask earlier than committing to a paid subscription:
- Does this CRM instrument combine with all of my current tech stack, corresponding to Outlook for electronic mail?
- Does this CRM instrument provide the advertising instruments that my enterprise wants?
- Does this CRM provide a free model that comes with all of the options I would like?
- Are the core gross sales options supplied by this software program geared up sufficient to streamline my gross sales course of?
- Do we would like an open-source CRM to maximise developer-friendly customizations?
- How fast is the onboarding course of to get began utilizing this instrument?
- Can the CRM instrument help a rising and studying startup?
- Can the CRM software program scale as much as adapt to my rising enterprise?
- Does this CRM instrument have any in-market specialization in my {industry}?
Overview methodology
To judge every supplier’s CRM choices and advantages by a small or midsize enterprise lens, I used an in-house rubric with outlined standards for anticipated CRM {industry} requirements. After working every CRM software program by this rubric, an algorithm calculates an general score, scoring every out of 5 stars. I take advantage of these scores and main function callouts to assign every software program a really perfect use case.
Right here’s a breakdown of my outlined scoring standards:
- Value: Weighted 25% of the entire rating.
- Core options: Weighted 25% of the entire rating.
- Customizations: Weighted 15% of the entire rating.
- Integrations: Weighted 15% of the entire rating.
- Ease of use: Weighted 10% of the entire rating.
- Buyer help: Weighted 10% of the entire rating.
Often requested questions (FAQs)
How a lot does CRM price for a small enterprise?
Understanding CRM pricing is essential for small companies. Allocating a wholesome funds to CRM software program that features base charges per person plus further add-ons is essential. Usually, CRM suppliers provide totally different tiers and month-to-month or annual billing cycles for companies. Small companies ought to count on to pay round $0–25 per person monthly for CRM software program.
What’s the very best CRM for a small enterprise?
I’ve discovered that the very best CRM for a small enterprise presents a mixture of advertising and gross sales options that may assist customers handle their clients by the client journey, from lead era to deal closing and ongoing help. Among the high CRM suppliers that may do that embody HubSpot, EngageBay, Pipedrive, and Capsule.
Ought to a small enterprise use a CRM?
Small companies can enormously profit from utilizing CRM software program. Components corresponding to funds or in-market experience are to be thought-about, however even having a spot that securely manages buyer data and exercise may be invaluable for a small enterprise seeking to develop. I strongly recommend following and implementing CRM greatest practices to make sure most effectivity.
Is there a free CRM for small companies?
Sure there are a number of CRM suppliers that supply a free model of their software program. The catch is that the free CRM is a bare-bones platform that helps a restricted variety of customers. HubSpot’s free CRM can help 5 customers, Insightly helps two customers, and EngageBay helps as much as 15 customers. Each Bitrix24 and ClickUp can help limitless customers however have capped storage and performance. A free CRM is usually a nice place to begin to get a small enterprise acclimated to utilizing a CRM with upgrades accessible when it’s time to scale up.
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