China has launched strict rules requiring necessary labelling of AI-generated content material. It’s part of the Chinese language authorities’s plan to sort out rising issues over misinformation, fraud and copyright points, the South China Morning Put up reported.

Customers should now declare if the content material is AI-generated. On the identical time, service suppliers should retain information of such content material for not less than six months. Tampering with or eradicating AI labels is strictly prohibited. Violations will trigger penalties.

These measures are a part of China’s effort to tighten management over its digital house. The Our on-line world Administration of China (CAC) has made AI regulation a serious focus of its 2025 “Qinglang” (Clear and Vivid) marketing campaign, which goals to wash up the web.

The marketing campaign targets the unfold of false data, manipulative content material and misuse of AI. It targets “Web water armies”, social media influencers who’re paid to sway public opinion.

Different objectives embrace monitoring short-video platforms, curbing misleading influencer advertising and marketing and defending underage customers on-line. Help for necessary labelling is rising, particularly with the rise of native AI fashions like DeepSeek, Qwen (by Alibaba) and Manus by start-up Butterfly Impact, the publication added.

Globally, international locations are taking related steps. The EU’s AI Act mandates AI content material labelling. America and the UK are engaged on laws centered on transparency and compliance.

Nonetheless, consultants warn that labelling alone might not be sufficient. Challenges embrace regulating real-time AI functions like dwell streams and voice calls. Watermarks and metadata may be altered or eliminated simply, they warn. Inconsistent detection strategies throughout platforms complicate enforcement.

AI regulation in India

India has no particular AI legal guidelines but, however it has launched key frameworks just like the Nationwide Technique for AI (2018), Rules for Accountable AI (2021) and Operationalising Rules for Accountable AI. The concept is to information moral, clear and accountable AI improvement.