Each time I make the assertion that Android is the preferred cellular working system on the planet, a sure cross-section of individuals take a look at me like I’ve misplaced my thoughts. They will even make statements like, “I do not even know any Android customers.” With out fail, these individuals who query my sanity come from america.
WATCH: Samsung introduced the addition of Google’s generative AI to its gadgets earlier this 12 months.
android vs. iOS market development over time
You see, there’s a distinctive development that has been remarkably constant over the previous few years:
- Android has an enormous market share lead over iOS world wide.
- iOS has a stable market share lead over Android within the US
Based on the newest statistics from Statcounterthe worldwide market share appears to be like like this:
- Android: 72.17%
- iOS: 27.16%
However within the US, that market share appears to be like like this:
- iOS: 55.86%
- Android: 43.82%
Nonetheless, Android has not at all times been on the forefront globally. Primarily based on Statcounter numbers from the previous 14 years, at one level iOS had a bigger world share over Android. As different cellular working techniques comparable to Symbian OS and BlackBerry OS fell by the wayside, Android began to select up the sport. In recent times, iOS has began to regain a few of its misplaced world share, however remains to be behind Android.
| Month/12 months | Android (worldwide) | iOS (worldwide) | Android (US) | iOS (US) |
|---|---|---|---|---|
| December 2023 | 70.48% | 28.8% | 38.21% | 61.3% |
| December 2022 | 72.37% | 26.98% | 43.75% | 55.85% |
| December 2021 | 70.01% | 29.24% | 40.54% | 59.15% |
| December 2020 | 72.48% | 26.91% | 38.76% | 61.07% |
| December 2019 | 74.13% | 24.79% | 44.29% | 55.55% |
| December 2018 | 75.16% | 21.98% | 42.75% | 56.91% |
| December 2017 | 73.54% | 19.91% | 45.04% | 54.42% |
| December 2016 | 71.97% | 18.89% | 45.14% | 53.7% |
| December 2015 | 65.9% | 19.21% | 45.65% | 51.86% |
| December 2014 | 59.15% | 23.51% | 47.32% | 49.54% |
| December 2013 | 42.99% | 21.82% | 39.25% | 51.75% |
| December 2012 | 33.19% | 23.26% | 40.22% | 50.49% |
| December 2011 | 21.83% | 22.71% | 40.92% | 42.52% |
| December 2010 | 13.6% | 23.57% | 25.46% | 33.55% |
| December 2009 | 4.07% | 32.05% | 10.62% | 53.26% |
In america, iOS’s lead over Android has fluctuated since competing working techniques fell off the charts within the early 2010s. However Apple’s working system was nonetheless the preferred of the 2 platforms within the US 12 months after 12 months.
Nonetheless, on a world market scale, Android nonetheless tops Apple by a big margin.
Android and iOS: Price vs Reputation
Android has the worldwide market share largely as a result of its affordability in comparison with Apple worldwide. Nonetheless, Apple’s value dispersion along with its model and presence in popular culture provides it an edge within the US market area.
Price
The first cause why Android guidelines the world market is value. In lots of international locations (with considerably greater populations than the US), individuals have a lot much less disposable earnings. Due to this fact, the primary think about deciding on a cellphone is value. In that enviornment, Apple merely can’t compete with Google.
Do a fast search on Amazon, and you will find Android telephones beginning at $49.99 with the BLU Advance L5 That is proper, underneath $50. The most cost effective iPhone on Amazon is a Tracfone Apple iPhone 7 4Gfrom $97. Ignoring the truth that each gadgets are nearly out of date, you possibly can have a low-end model of 1 for reasonable, whereas the opposite system will value you near $100.
For some, $100 is like change within the financial institution. For others, it’s a month’s wages or extra. For that goal, Android is the clear selection. Given the rampant poverty In so many international locations world wide, the existence of low cost telephones makes Android a greater choice than iOS.
If it weren’t for US carriers spreading funds for iPhones over time, we would possible see US and world market shares extra in line.
As a result of carriers within the US unfold the value of gadgets over two years, a $700 iPhone turns into a viable buy for many. That is made much more engaging if you find yourself a flagship system. Nearly any American can personal a top-of-the-line iPhone when the value is damaged down into month-to-month funds—that equates to value now not being an element.
Model
Apple is large. There isn’t any option to do it. As a model, Apple has management over every part with its merchandise. In contrast to Android gadgets, the place Google creates the working system and OEMs manufacture the {hardware}, Apple maintains every part. Due to this, Apple can preserve a stranglehold on high quality management, so their merchandise (largely) take pleasure in a “high to backside” reliability.
You hardly ever hear of individuals complaining about Apple {hardware}. The intersection of Apple {hardware} and software program can’t be beat. Even Google Pixel gadgets do not take pleasure in the identical stage of consistency.
As a model, individuals within the US belief Apple greater than Google. That belief extends far past telephones and information, and what’s finished with stated information. Past belief, Apple’s model is simply shinier and extra polished than Google’s. Think about the adverts for each iPhones and Android gadgets. Apple by no means fails to launch adverts with the precise hip gloss that buyers on this nation need to see.
Google, however, tends to lean extra on the cuter aspect of promoting. Their brand is even a good looking robotic. So when American customers see the 2 completely different adverts, one merely appears to be like extra skilled. Apple by no means fails to current itself as a whole model and that is essential for customers in wealthier international locations.
popular culture
Apple constantly seems extra in American popular culture than Android. I’d go as far as to say I hardly ever see an Android cellphone utilized in TV or movie. While you hear a message or an incoming name on the display screen, it is nearly at all times the sound of Apple paying in. I do see Android gadgets getting used from time to time, however largely TV and films default to Apple.
It has a strong energy over customers. The court docket of public opinion retains a watchful eye on their favourite exhibits and their favourite characters. When viewers see their favourite characters holding an iPhone, they might really feel compelled to purchase one.
The conclusions are simple to attract
All over the world, appears to be like and traits will not be almost as essential as practicality. These in poverty most likely do not take a look at the model or the options when selecting a cellphone. So long as the cellphone can place calls and (often) come on-line, it could possibly serve its goal. If Apple had been to launch an iPhone that would compete with Android within the low-end market, it could give Google a severe run for its cash. I do not see that occuring anytime quickly, so Android will dominate the worldwide cellphone marketplace for years to return.
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