Samsung introduced the discharge of its subsequent flagship cellphone, the Galaxy S25, on January 22 on the Samsung Galaxy Unpacked S25 presentation. As important to any know-how providing in 2025, generative AI was on the forefront of the occasion.

“We’re now making it (AI) a actuality right here,” stated ™ Roh, Samsung’s president and head of Cell Expertise. “To allow the shift, we constructed an AI OS from the bottom up.”

Samsung Galaxy S25 gives enterprise as ordinary past the AI

The Samsung Galaxy S25 is available in three commonplace variants:

• The bottom mannequin Samsung Galaxy S25 has a 6.2-inch display screen and as much as 256 GB of storage.
• The Samsung Galaxy S25 Plus has a 6.7-inch show and as much as 512 GB of storage.
• The Samsung Galaxy S25 Extremely has a 6.9-inch show and as much as 1 TB of storage.

All three variants embrace the Snapdragon 8 Elite for Galaxy chip and Google Gemini as its AI assistant. The most important mannequin, the Extremely, weighs simply 218g.

The Samsung Galaxy S25 is now obtainable for pre-order, with the telephones hitting retailer cabinets on February 7. Samsung gives Gemini Superior and 2TB cloud storage with buy. The S25 sells at:

• $799.99 for the bottom mannequin.
• $999.99 for the Samsung Galaxy S25 Plus.
• $1,299.99 for the Samsung Galaxy S25 Extremely.

Samsung says the S25 gives the longest battery lifetime of a Samsung cellphone but – as much as 31 hours of video.

Google Gemini runs by all features of the S25

With the remainder of the specs not a lot totally different from the S24, Samsung needs AI – and particularly its partnership with Google – to offer a cause to improve. After launching the S24 with Google Gemini final yr, Samsung has woven AI even deeper into the S25. A devoted aspect button will activate Google Gemini. It replaces a lot of the requests a consumer beforehand made to Samsung’s personal Bixby digital assistant.

Gemini is multimodal, in a position to answer voice instructions, reply questions over dwell video, or establish music being performed. It will probably create transcripts and summaries of calls through the name.

SEE: OpenAI and Microsoft have joined an AI infrastructure initiative pledging $500 billion over 4 years to information facilities and extra.

AI could have entry to any app on the cellphone and may pull info from all of them. An AI-curated “Now Temporary” on the house display screen will gather info corresponding to climate, upcoming conferences and sports activities scores from Google each morning. An “night task” sums up the day at night time.

As anticipated of generative AI nowadays, Gemini on Samsung will have the ability to generate textual content, summarize textual content, edit photos and reply questions on photos.

AI information stays on the machine

“As AI turns into extra highly effective, it should additionally turn out to be extra private to ship class-leading personalization, we’re introducing the Private Information Engine,” stated Roh. “Now you may get pleasure from personalized experiences whereas maintaining your private info safe in your machine, not within the cloud.”

Basically, the Private Information Engine means AI information from particular person telephones just isn’t used for mannequin coaching or promoting, Samsung stated. Some AI queries could also be deleted after the interplay is full.

To guard copyright and reveal when AI created a picture, Samsung adopted C2PA cryptography.

One UI 7 comes out of beta

Underneath the hood of the S25 is the One UI 7 OS. Roh stated that Samsung is utilizing the working system to reimagine Android “with AI at its core.” One UI 7, which debuts typically availability with the S25 sequence, allows:

• In depth writing instruments, together with name transcripts.
• The “Now Bar”, which incorporates well timed notifications on the lock display screen.
• Redesigned digicam UX.

Builders and companions could have entry to the brand new UI quickly, Roh stated.

AI is the brand new regular on smartphones

The Samsung Galaxy S25 sequence primarily competes with:

A slim model of the S25 is coming

On the finish of the Unpacked presentation, Samsung dropped a tease of Galaxy S25 Edge, the upcoming ultra-slim variant. A launch date or particulars haven’t but been introduced.