Shopify and Shopify Plus serve several types of companies, with Shopify Plus tailor-made to enterprises and bigger operations.

Whereas Shopify is nice for small to mid-sized companies with its affordability and ease of use, Shopify Plus is constructed for high-growth manufacturers that want automation, customized checkout, and enterprise-level help. I’d suggest Shopify Plus for companies already incomes a gentle $80,000 in month-to-month gross sales.

Right here’s a breakdown of their pricing constructions, together with a breakdown of Shopify Plus options you received’t get with Shopify plans.

A look at Shopify vs Shopify Plus

Shopify Plus vs Shopify function comparability

Trying on the variations between Shopify and Shopify Plus, Shopify Plus basically has every little thing included in the usual Shopify plans and extra. So, I define the important thing variations between the 2 within the desk beneath, together with detailed explanations beneath.

Listed below are some Shopify Plus options that elevate Shopify Plus above Shopify’s fundamental and mid-tier choices, notably for big companies or enterprises that require customized workflows, scalability, and superior help.

1. Devoted account administration and help

Shopify is thought for its excellent help — reviewed and validated by its customers. It is likely one of the few e-commerce platforms that present 24/7 help by way of telephone, dwell chat, and electronic mail — in a number of languages. If these aren’t sufficient, you possibly can rent Shopify specialists. All these can be found to you underneath the standard Shopify tiers.

Nevertheless, with Shopify Plus, you might be included within the Service provider Success Program on high of the help beforehand talked about, which supplies you entry to the next:

• Devoted account supervisor: Customized help and steerage for enterprise technique, development, and troubleshooting
• Precedence 24/7 help: Entry to precedence buyer help with assured response instances, together with technical help from a devoted staff
• Launch help: Help from a Shopify Plus knowledgeable throughout retailer setup or important adjustments.

Underneath the Service provider Success Program, you achieve entry to unique assets comparable to:

• A non-public Fb neighborhood the place you possibly can work together with different Shopify Plus customers
• Shopify Plus Companions, a listing you possibly can seek the advice of to  preserve you abreast of business traits and assist with staging occasions in your on-line retailer
• Shopify Plus Academy, an unique program with extra superior self-guided assets, together with programs and webinars to reinforce your on-line retailer’s design, operations, advertising and marketing, and extra
• Entry to unique beta packages

2. Decrease charges with increased transaction quantity

Shopify’s transaction charges are waived when utilizing Shopify Funds for each Shopify and Shopify Funds. Nevertheless, in the event you go together with one other fee supplier, the next transaction charges apply:

Customary Shopify transaction charges:

• Shopify Starter: 5%
• Primary Shopify: 2%
• Shopify: 1%
• Superior Shopify: 0.5%

Shopify Plus transaction charges:

• If utilizing solely Shopify Funds or each Shopify Funds and a third-party supplier: Minimal charges apply and can fluctuate based mostly on location
• If utilizing a third-party supplier completely: 0.20% per transaction

For instance, a enterprise earns round $1 million in annual income and makes use of a third-party fee supplier. Whether it is underneath a normal Shopify plan (say, Superior Shopify, which prices 0.5% in transaction charges),  transaction charges can be $5,000/yr. Underneath Shopify Plus, transaction charges would solely be $1,500/yr (0.15% transaction payment).

3. Customized integrations and personal apps

Underneath Shopify’s customary plans, you have already got entry to greater than 8,000 third-party integrations or apps within the Shopify App Retailer. For Shopify Plus retailers, API integrations have extra flexibility with exterior techniques, comparable to ERP or CRM platforms.

For instance, Shopify Plus customers can combine their on-line shops with their current platform techniques, one thing these underneath Shopify customary plans can not do. Shopify Plus retailers can even construct their very own non-public apps by Shopify Features.

Some examples of Shopify Plus API options embody:

• Present Card: Distinctive reward playing cards that work within the Shopify POS and can be utilized in its place fee methodology
• Multipass: Unite buyer logins in your discussion board, web site, and on-line retailer with no need to synchronize any buyer database
• Person: Add, take away, edit, and retrieve information about Shopify workers accounts

4. Extra theme and checkout customization

A key distinction between Shopify and Shopify Plus is the power to additional customise themes. Underneath customary Shopify plans, you possibly can configure your chosen Shopify theme templates utilizing the On-line Retailer 2.0 (OS 2.0) editor, however superior customization is proscribed.

Shopify Plus provides you entry to Shopify’s theme language, Liquid. With Liquid, you may make backend adjustments on the code degree for higher management. You may as well use headless commerce, which separates your back-end infrastructure out of your front-end buyer touchpoints. You’ve got extra management over your purchaser and developer experiences, as defined within the picture beneath.

Shopify Plus additionally enables you to customise your buyer’s buy expertise by the checkout web page. Shopify recommends utilizing checkout UI extensions (customized UI or content material you possibly can add to the checkout course of and order standing web page), which is just out there underneath Shopify Plus.

5. E-commerce automations utilizing Launchpad

Shopify’s advertising and marketing instruments allow you to arrange reductions, promo codes, and reward playing cards. With customary plans, it’s important to do that manually. You’ll be able to schedule when sale campaigns (unique reductions) go dwell and once they finish, however you will want to observe them.

Shopify Plus makes promotions simpler with automation by Launchpad. This app lets you schedule and launch occasions comparable to promotions, restocks, and product drops. It additionally automates most steps wanted for promotional campaigns, reductions, flash gross sales, and product releases.

Listed below are some duties that made simpler by automation:

• Schedule new merchandise and create campaigns that may launch throughout a number of gross sales channels
• Generate predetermined reductions for particular merchandise or complete collections
• Create and replace gross sales marketing campaign themes
• Return pricing to regular on marketing campaign finish dates

6. A unified dashboard to handle a number of shops

As a result of Shopify Plus lets you have got a vast variety of on-line shops underneath one model, you possibly can handle all your shops from one location in your Shopify admin dashboard. You may as well simply handle workers accounts, consumer permissions, and automation instruments (like Shopify Move), in addition to view analytics and reporting.

• Analytics overview: Get a centralized view of your complete group’s efficiency, permitting you to trace and examine key enterprise metrics throughout a number of time intervals and all shops in actual time.
• Person administration: Handle your staff effectively from a single hub. Assign roles, management entry, and oversee workers permissions throughout all shops in your group.
• Retailer administration: Acquire a complete view of all of your shops in a single place. Simply take a look at new methods, launch further shops, and leverage current information—comparable to customers and first-party apps—whereas seamlessly switching between shops.
• Unified billing with group billing: Shopify Plus consolidates all store-related prices right into a single invoice, making it simpler to handle funds, observe prices, and streamline monetary operations.

7. Simpler buyer acquisition with Shopify Audiences

You get entry to advertising and marketing instruments that assist develop your viewers with Shopify’s customary plans. Nevertheless, Shopify Plus takes this a step additional by providing you with entry to Shopify Audiences.

Shopify Audiences allows you to discover new prospects by producing an viewers checklist for promoting platforms (presently unique to U.S. and Canada areas). These audiences are these prone to buy out of your retailer and are routinely exported to your digital promoting accounts (comparable to Fb, Google, and Pinterest), the place you possibly can launch advert campaigns to focus on these audiences.

In case you are involved about information privateness, exported information from Shopify is transmitted securely and might’t be downloaded from the digital advert platform. The transmitted uncooked information is used to match the promoting platforms’ information after which deleted.

Right here’s how Shopify Audiences assist what you are promoting:

• Enhance advert efficiency: Shopify Audiences makes use of superior algorithms to generate high-intent purchaser segments based mostly on thousands and thousands of buy indicators.
• Scale digital advert technique: Leverage Shopify Audiences throughout Fb, Instagram, Google, and extra to drive efficiency at scale.
• Get correct measurement: Monitor viewers efficiency with exact conversion attribution — straight inside Shopify. Use real-time information to optimize campaigns, enhance focusing on, and make knowledgeable advert spend selections.

8. Superior worldwide capabilities

Shopify Plus affords superior worldwide capabilities, permitting companies to handle a number of worldwide shops from a single account. With built-in forex conversion, region-specific pricing, and tax configurations, manufacturers can tailor their choices to totally different markets effortlessly.

Moreover, Shopify Plus adapts checkout experiences to native languages and currencies routinely, making certain a seamless and acquainted buying course of for international prospects.

That is executed by Shopify Markets and Shopify Funds. Shopify Markets serves as a centralized instrument for managing worldwide gross sales, permitting companies to implement localized pricing methods and tax changes. In the meantime, Shopify Funds automates real-time forex conversion, making certain prospects see correct native pricing and might full transactions of their most popular forex.

Associated: Understanding cross-border funds

9. Handle B2B and DTC promoting from one platform

With B2B on Shopify Plus, you possibly can promote to wholesale and retail prospects from a single retailer or platform, eliminating the necessity for third-party options or advanced integrations. Shopify Plus offers a versatile, built-in suite of wholesale instruments, together with customized themes, reductions, Features, and APIs, permitting you to tailor the B2B expertise effortlessly.

Whether or not you select to handle each B2B and DTC gross sales from a single blended retailer or create a devoted B2B enlargement retailer, Shopify Plus provides you the pliability to scale. Key options like customer-specific pricing, catalogs, fee phrases, simple reordering, and a self-serve buyer portal guarantee a seamless shopping for expertise for each buyer — with out writing a single line of code.

Pricing distinction between Shopify and Shopify Plus

Pricing is likely one of the key differentiators when evaluating Shopify vs. Shopify Plus. Subscription charges and transaction charges are the primary prices when contemplating pricing.

• Subscription charges: Shopify’s pricing plans are considerably extra inexpensive in comparison with Shopify Plus, however Shopify Plus affords loads of further options for large-scale companies.
• Transaction charges: Shopify Plus eliminates transaction charges if utilizing Shopify Funds, which is usually a important saving for companies with excessive gross sales volumes.

Right here’s an in depth pricing comparability between Shopify and Shopify Plus:

Shopify’s customary plans is available in three tiers, particularly:

• Primary Shopify ($39/month): Contains all the primary e-commerce options however has restricted reporting. On-line transactions are charged at 2.9% + 30 cents.
• Shopify ($105/month): Offers stronger reporting (comparable to first-time vs. returning buyer gross sales), USPS cubic pricing, and a reduced transaction payment of two.6% + 30 cents.
• Superior Shopify ($399/month): Permits you to construct customized experiences and present third-party calculated delivery charges at checkout. On-line transactions are additional discounted to 2.4% + 30 cents.

These three plans are appropriate for small to medium-sized enterprises (SMEs) with rising or established on-line shops. Nevertheless, as soon as a enterprise scales to a sure dimension and complexity, Shopify Plus would be the higher possibility.

Shopify Plus’ pricing begins at $2,500/month for a one-year time period and $2,300 for a three-year time period. Except for all of the options out there within the above-mentioned plans, you get:

• As much as 25 headless storefronts, and 9 free enlargement shops
• As much as 200 stock areas
• As much as first 20 Shopify POS Professional areas are free (or 200 with Shopify Funds)
• Precedence help
• Superior experiences and Shopify QL
• And extra

The way to resolve between Shopify vs Shopify Plus

Selecting between Shopify and Shopify Plus is dependent upon what you are promoting dimension, gross sales quantity, and development technique. Listed below are key elements to contemplate when deciding:

1. Enterprise dimension and gross sales quantity

• Shopify: Finest for small to mid-sized companies making lower than $1M/yr in income.
• Shopify Plus: Designed for large-scale companies incomes $1M+ per yr or processing high-order volumes.

Rule of thumb: When you’re processing over $80,000 price of on-line gross sales a month,  Shopify Plus might prevent cash on transaction charges and supply scalability.

2. Customization and checkout management

• Shopify: Restricted checkout customization (fundamental branding).
• Shopify Plus: Full management over checkout with Shopify Scripts (customized pricing, reductions, delivery guidelines).

When you want superior checkout options like customized reductions, multi-currency help, or tailor-made consumer experiences, Shopify Plus is price contemplating.

3. Automation and effectivity

• Shopify: Primary automation instruments.
• Shopify Plus: Superior automation with Shopify Move (auto-tagging, order routing, stock administration).

For companies seeking to scale with out hiring additional workers, Shopify Plus saves time by automation.

4. Multi-store and worldwide enlargement

• Shopify: Helps a number of languages however lacks multi-store administration.
• Shopify Plus: Permits a number of storefronts for various areas, currencies, and pricing methods.

When you’re increasing globally, Shopify Plus affords higher localization choices.

5. Help and account administration

• Shopify: Customary 24/7 help by way of chat and electronic mail.
• Shopify Plus: Devoted Service provider Success Supervisor for strategic development and troubleshooting.

When you want precedence help and a direct level of contact, Shopify Plus is a greater possibility.

6. Price and return of funding (ROI)

• Shopify: $39–$399/month + transaction charges.
• Shopify Plus: $2,500/month with decrease transaction charges.

Improve to Shopify Plus if the decrease transaction charges offset the upper price. Keep on Shopify if what you are promoting isn’t hitting the income threshold but.

How can I improve to Shopify Plus?

Shopify doesn’t have a self-serve Plus improve. You’ll want to speak to a Shopify Plus advisor. Go to the Shopify Plus contact web page, fill out the shape (fundamental enterprise particulars and development targets), and count on a follow-up from a gross sales rep inside 24-48 hours.

When coping with a Shopify Plus advisor, ask about contract flexibility. Some manufacturers negotiate higher based mostly on quantity. When you lock in a contract, you get entry to a Devoted Account Supervisor.

In case you are already on Shopify, they are going to information you thru a seamless improve with zero downtime. When you’re migrating from one other platform (Magento, BigCommerce, WooCommerce), Shopify offers white-glove help for a easy transition.

As soon as you might be correctly onboarded and your retailer efficiently migrates, your Service provider Success Supervisor goes to be your go-to for development methods.

Continuously Requested Questions (FAQs)

Click on by the questions beneath to seek out the solutions to probably the most usually requested questions on Shopify and Shopify Plus.

Is it price upgrading to Shopify plus?

It is dependent upon what you are promoting dimension and desires. When you’re producing $1M+ in annual income, want customized checkout, superior automation, B2B performance, or multi-store administration, Shopify Plus is price it. In any other case, Shopify Superior ($399/month) could also be more cost effective.

What number of manufacturers use Shopify plus?

As of January 2024, over 48,000 manufacturers throughout 175 nations use Shopify Plus. Notable firms embody Heinz, Allbirds, and Steve Madden.

How outdated is Shopify Plus?

Shopify Plus was launched in February 2014, making it 10 years outdated as of 2024. It was launched as an enterprise-level resolution for high-growth and large-scale companies needing extra customization, automation, and help than customary Shopify plans.

Who’s Shopify greatest fitted to?

Shopify is greatest fitted to small to mid-sized companies in search of an easy-to-use, scalable e-commerce platform with built-in instruments for promoting on-line, in-store, and throughout a number of channels. It’s supreme for entrepreneurs, startups, and rising manufacturers that want a dependable, low-maintenance resolution with out intensive technical experience.

How do you qualify for Shopify Plus?

There aren’t any strict necessities to qualify for Shopify Plus, nevertheless it’s sometimes really helpful for companies producing $1M+ in annual income or dealing with high-order volumes. To improve, you will need to contact Shopify Plus gross sales for a session.

Shopify vs Shopify Plus: Conclusion

Selecting between Shopify and Shopify Plus finally is dependent upon the dimensions and desires of what you are promoting.

In case you are operating a small to mid-sized enterprise with restricted customization wants and a tighter price range, Shopify’s customary plans are seemingly the very best match. Nevertheless, if what you are promoting is scaling quickly, increasing internationally, or wants extra superior e-commerce options, Shopify Plus is an funding that can repay within the type of improved efficiency, higher help, and extra sturdy customization choices.

So, in the event you’re doing $1M+ in gross sales and scaling quick, Shopify Plus isn’t simply an improve—it’s an effectivity multiplier.