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Farewell, Don Draper: AI is coming for promoting

“Change is neither good nor unhealthy. It merely is,” declares Donald Draper, the unflappable star of “Mad Males”, a tv drama set in Sixties adland. Not all promoting executives share his sangfroid. Right now, know-how is altering the trade quicker than at any time since Mr Draper’s period. The result’s a reshaping of Madison Avenue …